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🔑 This is a very readable, short introduction to the psychology behind UX decisions
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- Definitely read if your background isn't in psychology; still great to experts
- For designers and developers without a psychology background, it's a great reference to understand the why behind best practices
- Great to reference to justify research recommendations
- As a researcher, I use it as a quick reference when I want to justify one of my recommendations because I know it will give me the formal and academic terms that put some oomph behind my own reasoning.